Successful self-employment: personalised start-up coaching online

Course information

The GDPR-compliant founder coaching online as individual coaching, which can comprise up to 120 teaching units (TU), is individually tailored to you as a participant and can cover the entire start-up process from the business idea to the complete start-up or only deal intensively with parts of it.

This course is particularly suitable for you if you are looking for work or are unemployed, have been made redundant or are about to lose your job and are wondering

• whether self-employment is for me?
• how to set up my own business properly and which type of company is right for me?
• what I need to consider from a legal and tax perspective?
• how I can optimally prepare for self-employment in order to be successful in the long term?
• how to write a business plan and obtain capital for my company?
• how to build a successful start-up mindset and find a team that suits me, or whether I should set up on my own?
• how marketing and sales work and how I can find my customers and generate sales?
• how to set up business and work processes sensibly, effectively and cost-efficiently?
• What options are there for me as a self-employed person in terms of insurance, money and pension provision?

The possible content of the coaching can vary depending on your needs:

Orientation & mindset

• Getting to know each other & detailed situation analysis
• Founder mindset
• Self-structuredness and prioritisation of tasks to be completed
• Money mindset
• Own provision for accident, illness and old age including asset accumulation and social insurance
• Discussion of the business idea
• Professional and personal competences
• Success factors for business start-ups & risks and reasons for failure in start-ups

Founding the company

• The right choice of legal form
• The most important legal issues
• Financing & subsidies
• Founding team or alone?
• Registrations and authorisations

Business idea & realisation

• Formulation of objectives
• Positioning
• Idea evaluation and idea protection
• Developing customer personas
• Finding the right target group
• Proposal preparation & location selection (also: online)
• Co-operation partners

**The business plan

• Basics and creation of a business plan
• Further development of the business plan
• Profitability planning
• Liquidity planning

Taxes & accounting

Marketing & Sales

• Marketing planning
• Sales & Distribution
• Pitch deck and pitch training
• Online marketing
• Enthusiasm for sales

Digitalisation & e-business

• Basics
• Technology trends and programmes
• IT security
• Server & Back-Ups
• E-commerce & online shop
• Homepage
• Becoming visible in social networks

Corporate Management & Professional Communication

• Business Processes
• Professional communication
• Team leadership

You can join at any time, and both the content of the coaching and the times are individually tailored to you.